Being an Aussie, I grew up on Vegemite. I have been in the USA for the past six months and whilst I was away, Kraft introduced a new version of Vegemite.
Well, upon my return, I just had to try out the new product.
To me, this “new” product is nothing other than a marketing ploy to reduce production costs and thereby increase profits. CheesyBite is said to be a blend of Cream Cheese and “REAL” Vegemite. Cream Cheese is obviously cheaper to produce than Vegemite, so why not use it to dilute the original product? Similar to “New Coke” from a few years ago where Coke tried to substitute real sugar in the drink with Corn Syrup.
The new CheesyBite simply has NO bite. I get no more taste on my SAO Crackers than I do from regular Peanut Butter. Very disappointed!
I hope that the original product continues to be available. I know I have trouble finding it in Texas.
The new CheesyBite score:- 2/10 Sorry Kraft, you really need to try something else.
JohnG
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